Rainbow Rock Project + code GIVE699

With the PLAE-it-forward community program, we're partnering with you to give back in more ways than ever before! To kick things off, we teamed up with some awesome kids and the causes they care about. Meet Alia, our first inspiring kid ambassador!


photos by Agnes Hsu


At 7 years old, Alia began the Rainbow Rock Project by painting rainbows and a positive message on rocks and placing them in the world for people to find. Not only are these a random act of kindness that brings a smile to the faces of the lucky ones who stumble upon them, Alia also sells these rocks to benefit the Bay Area Rescue Mission, a homeless shelter in her native San Francisco.



As Alia says, “When we are driving around, I sometimes see homeless people on the street. I always ask my mom or dad to stop and give them money. I feel bad that there are so many homeless people out in the cold without food or a warm bed.” She saw this need in her community and turned her favorite thing to do—drawing rainbows!—into a way to give back and spread joy. To date, she’s created over 1000 rocks, raised over $2500 for her cause, and encouraged kids across the world to make their own rainbow rocks to spread kindness. Bravo to the amazing Alia!



We’re inspired by Alia’s compassion and creativity—and we’re thrilled to share her story and partner with her for the PLAE-it-forward program! On every purchase using the checkout code GIVE699, PLAE will donate 10% of the purchase value to Alia’s cause. Until April 9th, every shoe order using that code will also score a pair of special edition rainbow tabs designed by Alia as a thank you! (can’t be combined with any other offers, while supplies last).


We hope you join us in applauding Alia and supporting her cause. Learn more about her story, make your own rainbow rock and share with #rainbowrockproject, and shop now to earn a donation.