March Madness is here, and we're not talking hoops and brackets—we're talking about our mad march towards a million pairs of kid shoes sold!

To celebrate this milestone, we're giving away a year's worth of shoes* to whoever lands on 1,000,000!

We'll reach that goal sometime in March, so get in the game...will you be scoring the golden ticket?!Place an order to take your shot.

A Story in Milestones


PLAE officially launches its first collection online, becoming the first lifestyle brand to begin with kids first, the true ambassadors of play.


PLAE expands to all Nordstrom stores nationwide and online, quickly becoming one of their best-selling brands.


The kids product line expands to a wide range of silhouettes—from sneakers to boots to sandals—for every kind of play.


PLAE launches PLAE-it-forward to further our commitment to the community and the causes they care about, with $1.5M in cash & product donated so far.


PLAE reaches one million pairs of kid shoes sold and launches the debut adult line, sporting premium materials, a patented lacing system, and open source footwear technology

*Year's worth of shoes is equal to $1500 prize value awarded in rewards tokens. Millionth pair purchaser will be notified directly by PLAE and announced on social media after shoes have shipped. Prize eligibility begins on March 15th, 4:00pm PT and ends when millionth pair has been sold. Previous purchases not eligible.